Friday, May 25, 2007

Porsche hits Boxster milestone



Porsche is celebrating a very special production milestone - the 200 000th Boxster has just rolled off the production line.

This landmark vehicle, a meteor grey metallic Boxster S, is being delivered to a customer in the US.

Michael Macht, Executive Vice President of production and logistics, said, "Ten years ago, no one would have believed what a huge success this Porsche mid-range roadster has become. Thanks to our flexible production system, we can manufacture the Boxster model series at both our main plant in Zuffenhausen and at Valmet. Today's milestone will especially inspire employees at both plants to continue the success story that is the Boxster."

At the roadster's launch in 1996, Porsche had assumed an annual production of 15 000 units. In the past fiscal year 2005/06, total sales of this model series, since extended to include the mid-range Cayman coupé, amounted to 27 906. The most important market for the Boxster is North America, which has a share of sales of around 40%, followed by Germany with up to 20%.

For the current model year, which began on August 1, 2006, both Boxster models have been upgraded again. The power of the 2.7-liter component in the basic model has now been increased by five kW to 245 180 kW. The boxer engine in the latest Boxster S, which has grown in size from 3.2 to 3.4 liters, can unleash 217 kW, 15 more than its predecessor.

Orders for these new engined Boxster's in South Africa are very looking very positive.

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